Jan 21, 2007

Indian TV Viewership Share

Media and Entertainment is thriving in India. The news programs are detailed. The interviewers are extremely aggressive with their questioning. The power is clearly with the media now. Fortunately there is no monopoly and that should keep them focused on their commitments to the society.

TV is slowly replacing religion as a primary source of entertainment even in the metropolis such as Mumbai. Bhajans and religious gatherings are now planned around popular shows and serials. Discussing characters in these shows is as prevalent as discussing finer details of religious teachings.