Valentine's day arrived in India just a few years ago, but it has quickly gained popularity among urban population. There is a great deal of controversy.
In 2002, Shiv Sena issued warning against celebration of Valentine's Day. The party denounced the celebration as a symbol of the corruption of the West and its increased influence in their society. The group also attacked shops that endorsed the holiday.
In 2005, the Delhi unit of Shiv Sena termed Valentine's Day as "Prostitution Day" and held a protest march near Delhi University to oppose the celebrations.
Members of the group have stolen Valentine's Day greeting cards from a store and ceremonially burned them.