Mar 19, 2007

TCS image lift

Tata Consultancy Services (TCS) is embarking on a branding drive in a bid to raise its profile, as the IT services company expands its business.

Already India's largest IT service company, TCS reported consolidated revenues of US$2.97 billion in its fiscal year 2006, ended Mar. 31. The company is expected to rake in revenues of US$4 billion in fiscal 2007.

Asked if the marketing initiative marks a competitive strategy against bigger IT services rivals such as IBM and Accenture, Ramadorai, CEO of TCS noted that competitors will definitely keep an eye on what TCS is doing. "But more importantly, customers are the ultimate testimony," he added.