Oct 13, 2007

Gandhi and Scotch Tape

This ad references Gandhi's famous spinning wheel. He used to spin yarn using this charkha as a means of symbolizing the need for India to be self-reliant in textiles and boycott English fabrics.

Mahatma's spinning wheel is the wheel you see on the Indian tri-color flag. This ad captures the wheel and connects it to daily life of modern India so well.