Indian Culture has a ritual where married women worship banyan tree and pray for their husband's long life. With trees disappearing so fast, soon Indian women will have to look for a substitute, which is electrical lamppost in this case. (We cannot abolish this custom as it may mean contempt of our culture.) So, the only way we could save our culture is by planting more trees.
Agency website: http://sudler.com
Creative Director: Sudhakar More
Art Director: Parvej Pathan
Copywriter: Priyanka Sabnis
Photographer: Prashant Anjikar