This is an example of Mumbai billboards war. In an attempt to win back customer loyalty and to communicate that Jet Airways is listening to their customers, Jet put up the first billboard. It says "We have changed".
Feb 29, 2008
Immediately, in retaliation, Kingfisher Airline put up their billboard just above the original Jet Airways billboard. It says, "We made them change".
Talk about cutthroat competition.