Feb 29, 2008

Jet Airways and Kingfisher Airline Duel

Jet Airways Kingfisher Airlines Mumbai BillboardThis is an example of Mumbai billboards war. In an attempt to win back customer loyalty and to communicate that Jet Airways is listening to their customers, Jet put up the first billboard. It says "We have changed".


Immediately, in retaliation, Kingfisher Airline put up their billboard just above the original Jet Airways billboard. It says, "We made them change".

Talk about cutthroat competition.