Nov 22, 2008

Liril Soap

Are you old enough to remember 1980s Liril Soap Ad? It was so racy for the times. It ran regularly on TV spots. Liril was a regular Hindutan Lever Limited (HLL) lime green marble soap, but the Ad sold images of freedom of daily life's drudgery to Indian women. 10-15 minutes spent taking bath is the most private time most Indian women have during the day.  This Ad made Liril the premium freshness soap.

Karen Lunel was the first Liril girl featured here. She was later succeeded by Anoosha Dalal and Priety Zinta.